Video can represent the deciding moment of your mission. You should look into your Kickstarter video as the main piece of your mission.
From multiple points of view, it is. A viewer sees nothing else, they’ll most likely watch your video.
Truth be told, as indicated by Kickstarter, campaigns that incorporate video arrive at their financing objectives around 50% of the time, contrasted with 30% of when they don’t.
A great deal of different elements assumes a job in your crowdfunding achievement, similar to your product thought.
What is a Kickstarter Video?
A Kickstarter video is a chance to get the people with an audio-visual experience around your product.
Videos may not be required for every project. But projects that have fascinating videos are likely to succeed at a much higher rate.
You may still have a question that if you really want a Kickstarter video to have a successful campaign.
Accurately, the success rate on Kickstarter is about 36%, and on Indiegogo it’s about 17.1% for fixed funding campaigns.
So don’t depend on the page story to be the sales pitch for your campaign. Your video is the voice of your product. Let it be heard loud!
How to Make a Compelling Kickstarter Video for Your Product?
Let’s see the key points for making a video
Set the Goals
The very first step of making any video is defining your goals in this case, what you need to accomplish with your videos.
In a perfect world, you need to make as many videos as you need to reach all those goals, but we know that’s not always possible.
So, you have to choose what is the most important to make your business grow and prioritize that one.
To Do That, Think About The Buyer’s Journey: ·
If you want to introduce your project to a new audience, you want videos that engage your audience. You need to explain why your solution is the best one out there?
Take your time to find the important points need to be conveyed in the video. Then analyse what visions they reveal, and how you can use them to improve your own video strategy.
Define Your Video Concept
Once you have defined your goals and chosen a video strategy, you have to start determining your plan of action.
You can progress all your videos with your particular visual plan that are appealing, colour palette, typography, and you can even create a unique animated character to use in all your videos.
Remember that defining your theory should be tied to your overall content approach and your brand uniqueness.
Take the time to analyse the alternatives and go with the best option for your business!
Take Your Time On The Video Script
Writing the impeccable script for your video is easier said than done.
This is your sales pitch, so take your time thinking about how to get the attention of potential buyers.
A lot of video creators just explain what the product is and fail to ask for the sale. Simply talking about your product isn’t asking for the sale.
Your goal should be to get buyers to say, “Yes, I need that!” and then on your project.
This will take some time, so make sure you give yourself adequate time to shape it.
Take Into Account Your Audience
To develop a video, you will need to understand who your audience is. Notice that this is a key part for creating any video.
For your content to be popular, you have to create it with a specific audience in mind.
At this point, you will have to do research on everything about your audience. Understanding your audience’s problems will help you figure out what kind of story you can develop your product as a solution to their problems.
So, when you start creating your videos scripts, think about your audience’s needs and common experiences. Analyse to which topics they are most related to, and build your story from that.
Add A Professional Touch To Your Video
Sound, clear footage, location, and lighting are all fundamentals desired to add a professional touch to your video. Your phone by itself is not adequately sufficient.
The sound chosen up by your cell phone is probably going to sound echoing and distant.
Though technology developments have increased the image and sound quality on mobile, a professional camera with adequate microphone is always better.
If you don’t have the budget for a professional camera, make sure your device is stable.
You will also want to pick a location that is clean and appealing, with good lighting. It is astonishing what good lighting can do for your video.
Show Someone Interacting With the Product
Video builds credibility for your product and will show your buyers applications in which it can be used. A visual demonstration is great education.
If you only have a project, that is fine. The more it looks and functions like the final product, the better. Also, hire actors to demonstrate your product in the video.
Consider The Length of Your Video
A key feature of a great video is video length.
A good length for a video is 2-3 minutes. Don’t put in extra content just to make your video longer, but if you need more time for your sales pitch, go ahead and take it.
Avoid making your video so short that potential buyers aren’t convinced they need your product. On the other side don’t stretch your video to go on so long that viewers lose interest.
There is not a time limit that will work for every campaign, explain your product in the short & crisp.
That being the situation, while rapidity is the spirit of mind, there are some central issues your video actually needs to hit.
Make sure you include key points about your story, your plans for their money, and what happens if you don’t reach your goal.
Simultaneously, in case you’re talking straightforwardly to the camera, be aware of your own presentation.
Since you scripted your video out early, you shouldn’t be twisting uselessly or racing to pack in a lot of subtleties.
All things being equal centre around being true and telling individuals you’re deserving of their trust grin, be warm, and convey precisely.
To try not to feel wooden or synthetic, practice it early, and time it so you don’t go on excessively long.
Dive In And Stop On The Message.
You must start your video’s key message right away. Smash them with a strong opening visual and ask an emotional question.
This question should be related to the core problem your product is trying to solve. By engaging your viewer right away with strong visuals and intriguing questions, you can capture their attention.
You will have a much stronger chance of holding onto it throughout the entire of your video.
From there, it’s all about keeping them engaged by staying on message.
Try not to ask a fascinating inquiry and afterward run directly into your contribution. The viewers will get lost all your product key highlights
All things being equal, keep centered on your product and it’s highlights answer the inquiry you posed toward the start.
Leave Them With A Source Of Inspiration And A WHY.
Each incredible video closes with an amazing source of inspiration.
That being the situation, the source of inspiration in most Kickstarter is quite often “help us preserve our mission.”
There’s actually no getting around it. In any case, a really amazing source of inspiration in any video is united with a convincing WHY.
These are huge reasons WHY somebody ought to jump aboard and back a video, despite the fact that they’re all extraordinary.
The key is to channel that centre motivation behind your undertaking and workshop an approach to convey it successfully to your audience.
If you can do that, your video’s source of inspiration will make a significantly more convincing case to back your mission.
Keep It Legal
Regardless of whether your video is an individual task or an undertaking, be careful with disregarding copyright law.
This incorporates copyrighted music, logos, pictures, and video.
Marketing Strategies For Videos
As you have characterized your video procedure’s fundamental idea to make your videos, utilize a comparative methodology. Run similar ideas through the entirety of your pieces.
Doing so will assist you with characterizing one of your videos’ particular stories while guaranteeing consistency.
We likewise suggest composing all the contents immediately. It will assist with ensuring that your message gets across viably without leaving out significant data.
By a similar token, characterize a particular shading plan and use it for every one of your videos.
Building up a character can assist you with making an account that goes past with each video.
Despite the fact that planning is a significant part of any video system, it’s frequently ignored.
The vast majority don’t understand that assembling a video is tedious. From start to eventual outcome conveyance, video creations take between 8 to 10 weeks.
In this way, to get to the real creation with sufficient opportunity, it’s fundamental that each earlier task has an unmistakable deadline.
Advance Your Video Strategy
You’ve constructed your technique and made marvellous, top notch videos. Presently, it’s an ideal opportunity to place them before your audience that is, dispersing them!
In the event that you use them right, your videos will help you support brand mindfulness and convert possibilities at each phase.
There are three fundamental correspondence channels where you can advance your substance – Owned media, paid media, and earned media.
Essentially, “Owned Media” signifies distributing your substance in each correspondence channel your video has unlimited oversight over.
For instance, your site and online media accounts.
As the word designates, “Paid Media” is paying for conveying your video content that is, publicizing them!
If you promote your pieces in the correct spots, you can contact a more extensive crowd, increment your online presence, and lift changes.
Acquired distribution is when others share your substance for you. Consider that you’re not paying them to do as such.
They do it since they need you or you went to an arrangement of sorts.
As you can imagine, this is the trickiest sort of circulation since its span is very unusual and difficult to control.
In any case, if you play your cards well, it can help you improve your video showcasing for sure.
Successful Kickstarter Video Examples
In this video, the founder tells about the magical vacuum cleaner that helps in both mopping and drying.
By using this device time can be saved, even though the sensors used here are providing a fabulous time saver.
It has raised about $505,333 US
Talk about inspiration! In this video as the name implies, Megi inspires memories of magic, mystery, and fantasy.
It makes any room feel with soothing ambient light that creates a calm, peaceful mood.
It gives us amazing features rather than the other lights.
It has raised about $48,925. USD
In this video the features of earbuds are excellent so that you can enjoy conversation, hear alarms, and be aware of traffic while remaining immersed in your music.
Earbuds can be adopted for any surroundings like studying, working, travel, workouts and entertainments.
It has raised funds of about $395,241.USD
Time To Get Started!
Today, the significance of video is certain. It helps to interface with expected buyers in the most astounding and inventive manners.
To such an extent that pretty much every stage is presently organizing this sort of substance.
This makes further associations with possibilities, cultivate trust, help online presence, and increment transformations, without a doubt.
There are numerous things to investigate, examine, survey, and choose.
Fortunately, you can utilize this total video procedure control, begin defining your system, and exploit this wonderful sort of substance!
How do we differ from others?
Village Talkies a top-quality professional corporate video production companies in Bangalore and also best explainer video companies in Bangalore & animation video makers in Bangalore, Chennai, India & Maryland, Baltimore, USA provides Corporate & Brand films, Promotional, Marketing videos & Training videos, Product demo videos, Employee videos, Product video explainers, eLearning videos, 2d Animation, 3d Animation, Motion Graphics, Whiteboard Explainer videos Client Testimonial Videos, Video Presentation and more for all start-ups, industries, and corporate companies. From scripting to corporate, explainer & 3d, 2d animation video production, our solutions are customized to your budget, timeline, and to meet the company goals and objectives.
So, if you want to create a high-quality creative animation video that helps you reach out to the world; we are here to serve you. Call or WhatsApp us for a free consultation at +91-8971843237 or email your requirements to [email protected]