In the near past and in coming future Social media platforms are turning into business promoting experts. YouTube for that matter has upper hand in it, before every video you watch, there comes a short commercial ad basically 20 seconds or less. Before in traditional media like television and radio, we all have witnessed minutes long ads which we usually used to skip because of its length and due to loss of interest. But when it comes to YouTube advertisements they are composed in the way that is more attractive and engaging to the viewers within a short duration of time i.e. maybe 10 seconds or less and using these short video ads the business organizations are into video marketing which is more affordable and effective.
The main logic behind using short ads as a marketing strategy is that the average concentration of a human being has gradually decreased to eight seconds due to the effects of an increasingly computerized lifestyle on the brain (according to a new study from Microsoft Crop). Producing short span videos has its own pros and cons. When it comes to pros, these videos are up to the point and does not require in-depth content, along with it, these videos take less production time. Speaking about cons, creating an emotionally connecting content for such a short period of time is a challenging task. In this case, the scriptwriter needs to be exceptionally creative and talented.
The main concern during the creation of the video should be on stimulating the desired interest in your viewers. The companies or the new brands in the market are dominated by the content focused strategies to market themselves. Even in the short video ads, you will get a different variety of options like teasers and live streams. The main thing that should keep in mind before creating these videos is that the content you produce must emotionally get connected with your viewers, only then you can raise the interest of your product or service in your viewers.
Now let’s discuss some of the benefits that you get by making use of these short video ads; first and foremost is the distribution of these videos, since the videos are 10 seconds or less, the file size is small, hence making it easy for the distribution process.
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