Video ads envelops online presentation ads that have video within them yet it is commonly acknowledged that it alludes to advertising that happens before, during and after a video stream on the internet the advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are cut-down to be a shorter version than their TV counterparts if they are run online broadcast websites such advertising on their sites, as do newspaper websites video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online.

There are video ads formats linear video ads are presented before in the middle of or after the video content is consumed by the user in very much the same way a TV commercial can play before, during or after the chosen program nonlinear video ads run concurrently with the video content so the users see the ad while viewing the substance buddy promotions generally message, show advertisements, rich media, or skins that fold over the video experience.

The main video ads logic behind using short ads as a marketing strategy is that the average concentration of a human being has gradually decreased to eight seconds producing short span videos has its own pros and cons when it comes to pros, these videos are up to the point and does not require in-depth content and these videos take less production time speaking about cons, creating an emotionally connecting content for such a short period of time is a challenging task in this case, the scriptwriter needs to be exceptionally creative and talented.

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