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Decathlon is a French sporting goods retailer with over 1500 stores in 49 countries it is the largest sporting goods retailer in the world. Decathlon started with a store in Lille it started to expand abroad a decade later the retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba jumping gear, more often than not in huge superstores which are measured at a normal of 4,000m². Decathlon Group additionally claims more than 20 brands, with innovative work offices all over France to build up the most recent creative structures, enrolling up to 40 licenses for every year. Each brand speaks to an alternate game or gathering of games, with a committed item advancement and configuration group.

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