Typical marketing tactics are falling flat on the wake of a rising global pandemic. What this fast-paced society and emerging markets knew about marketing and consumer engagement has gone for a toss. Marketers are on a rat race to look out for new and cost-effective ways to increase customer retention as well as to bring their products into focus. Animation product videos, with its cost-effectiveness and versatility, are probably the answer to a post-pandemic marketing solution. 2D animation marketing videos perfectly fit into the marketing formula of AIDA – attention, interest, desire, action.
If numbers are to be believed, according to experts and intensive research, businesses that advertise their products using animations have seen a rise of 40% in their sales. Subsequently, 93% of marketers use animation video for online marketing, sales, and communication, 96% of B2B companies are planning to use video in their content marketing over the coming years, and 81% of people feature their video on their brand website.
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Animation product videos are vibrant and possess the dynamism to grab the attention of viewers. It successfully creates an impact on the customers, in any required tonality, be it professional, emotional, informative or funny. Animation characters in marketing videos have the power to generate strong empathy in the viewers. It can effectively relate the products to the audience and sparks the curiosity hence resulting in conversions. Here are 7 reasons why you need to add an animation video in your marketing strategies.
Recollect when you were a child and your folks would stick a cartoon on and you’d be stuck to the TV for a considerable length of time. There is something in particular about animation characters that catch our eye. Not only kids, but adults love it too. At its pinnacle The Simpsons accomplished 13 million watchers for every scene, a considerable lot of which were grown-ups and Family Guy arrived at an amazing 12 million grown-up watchers. Not to mention the numerous animations on Pixars.
Easy sales and conversions:
An Animation video is a carefree method to get your business message across without being perceived as too pushy. Individuals are less inclined to discontinue your video if an engaging animation character is promoting a product. Utilizing a vivified video is certainly an inconspicuous method to get your business message over, which means it’s considerably more compelling.
Knowledge Section: – What are the Effective Types of Explainer Videos?
No viewership segregation:
Be it a 10-year-old kid, a teenager, or a grown adult, animation videos are able to entice everyone. The awesomeness of animation videos lies in the fact that there is no need to segregate your audience. Every type of viewers can be engaged, it comes in handy if the targeted audience ranges over a wide demographic. The characters do not even have to be human. When it comes to animation the possibilities are endless.
Maybe your message is somewhat more entangled than most and you have something complex to get across to your crowd. On the off chance that you have heaps of measurements to place into your message, at that point an infographic video is an incredible methodology. Utilizing vivified message in your video is simple on the eye and catches our consideration better than everything else. On the other hand, you could utilize a character to identify with your crowd, by introducing the issue and offering your item as the arrangement.
Knowledge Section:- What are the Steps Involved in Creating Explainer Video?
Every marketing and sales strategy has a few limitations when it comes to financing. This phenomenon is generally profound in startups or small businesses. Animation product videos are the best bet in such situations. With its small production cost and ability to engage a wide range of viewers within a limited budget, animation videos are the ideal choice when facing a cash crunch.
No script requires:
Animation characters can do virtually anything. You can make them sing, dance, fly, wear costumes. It can take place at any historical period and in any location. This gives animation product videos the freedom to create any required possible scenarios. his makes it possible to create an inventive storyline for a better presentation of a product.
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One thing is without a doubt that animation production videos are unique! Since you can do anything you desire in the video, it’s bound to turn into a web sensation and you can remain in front of your rivals. On the off chance that you have a thought as a primary concern, at that point you’re as of now most of the way there to making an extraordinary video! All you need presently is a video creation group to help you on your way.
Knowledge Section: – How to Make Killer Animated Marketing Videos for Business?
There are various examples of well-known established corporate giants using animation characters to put forward their products and concepts.
Keeping in mind that everyone loves stories, top brands like Microsoft, Google etc have used storytelling as an influential business strategy. Storytelling animation marketing videos can be used for branding, as a case study, for advertising product or as a professional Bios. All that is left to be done is to decide on the storyline that would impact the customer’s mind.
Take Google, for example. Google Doodle is a worldwide phenomenon at the moment. Needless to say, it is a brilliant advertising tactic to tell a story, engage with the audience and possible sales conversion in the most cost-effective way.
Another example is that of Vodafone zoozoos. These white creatures with ballooned bodies and egg heads were used to promote various value-added services of Vodafone swept the market off of its floor. People loved the zoozoos and their sales skyrocketed. It was a very simple yet brilliant marketing strategy, wherein Vodafone sold complex value-added services with the help of simple animation characters.
Knowledge Section:- What are the 10 Effective Types of Explainer Videos?
Dropbox has one of the most effective case stories that show the rapid success of the startup owing to animation videos. Founded in 2010 Dropbox grew from zero to 100 million users in 5 years, using an effective viral campaign and the simplest web design – their landing page had only an animation explainer video and a download button. The video campaign had its effect, increasing conversions by 10%. Considering the fact that it was viewed about 750,000 times in a month, it converted nearly 1 million of the visitors into registered users yearly.
Work.com project (formerly Rypple), owned by Salesforce and representing a gamification solution for human resource management, placed an animation explainer video on its home page and got increased conversions by 20%! About 30% of the visitors watched the video page and half of them watched it till the end.
The post-COVID era would require businesses to go out of their way to find ingenious ways to market their products in the most cost-effective way. And animation videos are surely going to be on top of the list.
Knowledge Section: – How to Increase Brand Loyalty with Video Production?
Bangalore is the hotspot of the IT industry in India. With many IT companies reeling under the pressure of the COVID crisis, investing in marketing and sales are going to be daunting and tiresome. It is imperative for well-established as well as emerging companies to diversify their marketing strategies. Animation product videos are the most cost-effective and easy to use marketing strategy. An animation explainer video makes complex things simple by both explaining your product features to customers, and boosting your business in multiple ways. Village Talkies is one of the best-animation video companies in Bangalore, Chennai, India. Village Talkies has a young & energetic creative team who understands the client’s needs and deliver creative videos to improve the client’s Business Performance
Disclaimer:-The goal of composing this article is to offer acknowledgment to unique animation video production companies. The list is not based on any ratings.
How do we differ from others?
Village Talkies a top-quality professional corporate video production companies in Bangalore and also best explainer video companies in Bangalore & animation video makers in Bangalore, Chennai, India & Maryland, Baltimore, USA provides Corporate & Brand films, Promotional, Marketing videos & Training videos, Product demo videos, Employee videos, Product video explainers, eLearning videos, 2d Animation, 3d Animation, Motion Graphics, Whiteboard Explainer videos Client Testimonial Videos, Video Presentation and more for all start-ups, industries, and corporate companies. From scripting to corporate, explainer & 3d, 2d animation video production, our solutions are customized to your budget, timeline, and to meet the company goals and objectives.
So, if you want to create a high-quality creative animation video that helps you reach out to the world; we are here to serve you. Call or WhatsApp us for a free consultation at +91-8971843237 or email your requirements to [email protected]