It is definitely a tough time and you may feel like your business is being threatened by COVID 19. People’s routines and lives have been hugely impacted. When people feel insecure or businesses financially threatened, browsing, shopping, or comparing goods and services doesn’t come under their priority test. What effect does this mean for you and your business? It is necessary to realize that you have to re-examine your marketing strategy. Village Talkies, Corporate video production company in Bangalore, Chennai, India help you grow and expand your business under this pandemic situation.
Do not scare and give up your sale
Do not get panic and stop assuming the sky is falling. Keep reaching to your prospective clients. Lots of people in the current situation seem on the verge of panic about coronavirus. They have stocked up with canned goods. They seem to hope the economy will shut down. But the reality is the worst fears are overblown. There are many articles that feature interviews with actual disease experts. It shares some supporting and calm perspectives on the myths and realities of coronavirus.
The stock market responds to possible risks and uncertainty. Business travel gets canceled. Working on Wall Street or the airline industry or hospital industry involves high risk and it is inevitable that they require an essential consideration. But most of us need not get panic much. Life may not totally go back to normal easily. So Village Talkies, video production company in Bangalore, Chennai, India allows you stay calm and adopt effective methods to advance your business.
To know more:- https://www.villagetalkies.com/explainer-video/
Deals may get interrupted in your pipeline. But ensure you keep them warm. Also keep associating with your leads. Some companies may hold back on investment until this uncertainty gets resolved. But acknowledge the first sign that the crisis is ending. It is essential that you must restore the temporary losses very quickly.
How to make effective marketing during the crisis?
Brand promotion might not appear like the best concept during the coronavirus crisis, with people expressing their annoyance via twitter at being sent marketing emails from companies they haven’t heard from in years. And most ad agency executives accept that making an effort to advertise during unprecedented times is a difficult balance.
People are being considerate and walking around each other and giving each other space and not making other people anxious,” he said, referring to the social distancing measures that governments have put in force – and that’s how brands should act with their customers.
At this stage, people are overloaded with information. Spending time at home means there are more possibilities for people to see advertising. We are professional animation video makers in Bangalore & Chennai, India and offer uncompromising video ads. Brands are marching towards screens, which brings them effective results. TV viewership is already higher than normal as people are mostly indoors.
Go with a creative sales presentation
Coronavirus is inducing lots of businesses to cut back on travel and in-person meetings. That means web-based presentations play a vital role in promoting their business. Start wrapping your sales pitch into a full-blown virtual presentation. Be prepared to do more intense pitch over the web instead of on-site meetings.
Village Talkies, animation video company in Bangalore & Chennai, India make profitable alteration in your sales process. Perhaps you would have tried making a phone call as stage one of your sales cycle, and then your next level would be an on-site meeting. On-site meetings are not essentially required, as your prospective new client may prefer working exclusively from home, or just not convinced to make face to face meeting with anyone until the crisis settles down.
Knowledge Section: – How Explainer Videos will help during the Pandemic Year – 2020?
Be prepared to get creative and keep your sales progressing by doing things that you thought were impossible.
- Use FaceTime or mobile conferencing apps that taking your client on a virtual factory floor tour
- Involve your technical team is doing an in-depth product demo that who typically don’t get indulged until later in the sale
- Send YouTube videos of your product or solution in action to your client, and explain about it through web conference while watching the video together
- Creatively use various collaboration tools. Check out for communication apps to discuss with your clients. Don’t worry about making it live.
Get aided with animation videos
Most of the companies that are into technical operations aim to establish the ease of usage to their potential clients, will opt for an animated explainer video. Animated videos are embedded with aesthetics that widely vary as filmed content. It literally comes down to help with how you want to emphasize your company. Also, the personal style of the animator adds value to your reputation.
The typical categories include 2D, 2.5D, 3D animation, stop motion, and graphics added to live-action film.
Knowledge Section:- What are the Steps Involved in Creating Explainer Video?
It is obvious that the user enjoys watching the engaging and colorful animations, still, it holds the huge benefit of storytelling. Also, animation videos exceed the possibilities and are virtually limitless. There is no need to worry about feasibility or safety concerns that are applicable to live-action videos. Village Talkies, top quality explainer video makers in Bangalore & Chennai, India provides consulting during any stage of your business and also consider offering them through video to your customers.
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How to promote the marketing campaign?
Time and again, animated explainer videos have benchmarked themselves to be an effective marketing tool. They result in high viewership, more shares, and high engagement because they are appealing both physically and psychologically. Village Talkies, explainer video company in Bangalore & Chennai, India fulfills the core purpose and plays an inevitable role in marketing. When your marketing campaign gets viral through your audience, then you may realize that you did an excellent job at it.
High shareability and engagement rates are the key factors to be considered. The explainer video acts as a bridge to your audience and relates to them, which is also the reason behind higher conversion rates.
Above all, video animations are entertaining to watch, which means marketers can utilize its potential to explain complex concepts, so there is no way of getting lost on the viewer. They are also more cost-effective compared to many other marketing tactics, a thing which is really most essential to marketers because of the economic impact the coronavirus lockdown gave on their company.
Knowledge Section: – What are the Essential Tips for Crafting Killer Explainer Video?
Tune into explainer video marketing
Now it is the perfect time than before to reassess videos in your sales funnel. Explainer videos have always been an inevitable part of the sales funnel. Inserting animated and explainer videos into your sales funnel would increase the possibility to win new leads. Animation videos build trustworthy relationships, irrespective of they are cold, warm, or hot leads.
Factors to be considered
- If you’re planning to make videos at the top of your sales channel, you need to keep them precise and to the point. The audience at the topmost layer may not be familiar with you, and they won’t spend a lot of time. Get effective results by keeping your videos short.
- The warm leads are the ones you need to focus more on and spend your time.
- Concentrate on adding exclusive value.
- Again while serving hot leads return to short videos again. ‘Thank you’ videos or testimonial videos have a great effect at this stage.
- The testimonial videos are highly impacting because even if the clients don’t make a purchase, they are usually placed at your door.
- All they need is a convincing social proof for them to commit
- A well-showcased testimonial video can be more endorsing to your client
- Adding more videos to your sales channel can promise a recession-proof business.
Knowledge Section:- What are the 10 Effective Types of Explainer Videos?
Animation can restore the live film
Many businesses would have planned to make a live video shoot this year. It may be to explain their new product, service, or brand with video ads, or to gathering leads towards their website with product demos.
In this situation, it might be a high risk for you and your team to do live films. Proceeding with animation is a better choice instead.
Corporate and product videos are also a powerful medium to fetch new clients. It is designed to keep the attention and is fully embedded with great visuals. Animation explainer videos are profound in converting leads online by 64%. So don’t delay further on creating a great introductory explainer video.
Knowledge Section: – How to use Business Animation video to Enhance Marketing?
Why are explainer videos so compelling?
The interesting fact about explainer video is that is endorsed with strong behavioral science that helps us understand why they perform well:
It is said that people retain about 58% of the information when both visual and auditory senses are activated. Above all the human brain can process images 60,000 times faster than text. This means that videos can effectively convey complicated messages in a matter of seconds.
Explainer videos act as a great tool in grabbing attention. 60% of the average visitors would prefer watching videos over reading text on a web page.
Disclaimer:-The goal of composing this article is to offer acknowledgment to unique explainer video production companies. The list is not based on any ratings.
How do we differ from others?
Village Talkies a top-quality professional corporate video production companies in Bangalore and also best explainer video companies in Bangalore & animation video makers in Bangalore, Chennai, India & Maryland, Baltimore, USA provides Corporate & Brand films, Promotional, Marketing videos & Training videos, Product demo videos, Employee videos, Product video explainers, eLearning videos, 2d Animation, 3d Animation, Motion Graphics, Whiteboard Explainer videos Client Testimonial Videos, Video Presentation and more for all start-ups, industries, and corporate companies. From scripting to corporate, explainer & 3d, 2d animation video production, our solutions are customized to your budget, timeline, and to meet the company goals and objectives.
So, if you want to create a high-quality creative animation video that helps you reach out to the world; we are here to serve you. Call or WhatsApp us for a free consultation at +91-8971843237 or email your requirements to [email protected]